In soccer, wingbacks run faster and longer than anyone else on the field. They're creative enough to get the ball to the team's playmakers and hard-nosed enough to defend. The best ones are known for never being outworked.
I named my company Wingback because it's what I played in college – and it's a position that tends to be among the least heralded.
Your marketing partners should be that way, too. Unlike a lot of look-at-me agencies, my team loves being the behind-the-scenes change agents who elevate brands and amplify the internal teams who work for them.
Our favorite compliment is when clients tell us they forget we're not on the internal team.
We're fortunate to hear that a lot.
- Chris Smith
Founder & CEO
